CHENDRA CAHYADI IS AN INDONESIAN-BASED COMMERCIAL PHOTOGRAPHER WHO HAS A WELL KNOWNED WORK PORTFOLIOS OF FOOD & BEVERAGE, ARCHITECTURAL AND ADVERTISING / COMMERCIAL PHOTO PROJECTS.
BEING FEATURED AS A REGISTERED GETTY IMAGES CONTRIBUTOR SINCE 2004 ELEVATES THE CAREER OF CHENDRA CAHYADI AS A PHOTOGRAPHER. CHENDRA CAHYADI IS ACTIVELY CONTRIBUTING TO INTERNATIONAL MAGAZINE SUCH AS INDONESIA DESIGN, BAZAAR LIVING, LARAS, ASRI, (ARCHITECTURAL & INTERIOR) AND WINE & DINE SINGAPORE (FOOD & BEVERAGE)
HIS PERSONAL GOAL WHEN TAKING PHOTOGRAPHS IS TO MAKE AN IMAGE THAT IS SUCCESSFUL BOTH ARTISTICALLY AND IN GETTING AN IDEA ACROSS THE VIEWER. HIS ARTWORK TRIGGERS AN EMOTIONAL RESPONSE - MOUTHWATERING AND CREATING AN AMAZING PERCEPTION COMPARED TO THE ACTUAL PRODUCTS.
TODAY, WHETHER CHENDRA IS ON AN ASSIGNMENT FROM AN ADVERTISING AGENCY OR EXPANDING HIS SPECIAL ART EDITIONS, HE OFTEN DRAWS DISTINCT CONNECTIONS BETWEEN ALL THE WORK HE DOES. "WHETHER I'M SHOOTING AN ARCHITECTURE, FOOD, PORTRAIT OR A LANDSCAPE, MY PURPOSE ALWAYS REMAINS THE SAME; TO ESTABLISH A CONNECTION WITH THE SUBJECT AND TO PRODUCE UTTERLY 'REAL' MOMENTS THAT ARE RAW AND HONEST." AS FOR WHAT'S NEXT, CHENDRA WANTS TO DO THIS FOR AS LONG AS HE CAN. "THE CAMERA GIVES ME A 'PASS CARD' TO TASTE THE BEST CULINARY EXPERIENCE, IT SHOWED ME AN OPPORTUNITY TO ENTER PLACES AND PEOPLE'S LIVES. I WOULD NEVER HAVE HAD THIS GREAT OPPORTUNITY OTHERWISE."
WHAT PEOPLE SEE IN YOUR PICTURE IS THE JUDGMENT ON WHAT YOU CHOOSE TO REVEAL.
AS A PHOTOGRAPHER AS WELL AS A DESIGN ENTREPRENEUR, WHAT MATTERS TO ME IS HOW YOUR AUDIENCE BELIEVE THAT YOU AND YOU'RE PRODUCTS THAT YOU'RE PRESENTING ARE SO GOOD. FOR ME, PORTRAITS ARE A SEMIOTIC DESIGN PROCESS, NOT A SNAPSHOT. IF THE LATTER WERE THE CASE, NO EXPERT WOULD BE NEEDED.
IN SHORT, MY WAY OF PHOTOGRAPHY IS TO IGNITE SENSES AND BRING MESSAGES TO YOUR AUDIENCE’S MIND. TODAY’S STANDARD IS TO FEATURE A BIT MORE PERSONALITY AND ENTHUSIASM, ADJUSTED TO YOUR INDUSTRY. LET'S TALK AND DISCUSS.